Client: Gardipet
Services: Branding, Packaging
LORD Classic is a pet food packaging project built around simplicity, personality, and shelf impact. Inspired by retro design aesthetics, the labels combine expressive typography, vibrant colours, and engaging pet photography to create a distinctive and instantly recognisable product range.
The challenge was to develop a clear, cohesive visual system that would communicate product information effectively while making each variety easy to identify in a competitive retail environment.
From the initial label design to the final print-ready artwork, every detail was carefully considered to balance visual appeal, functionality, and production requirements.
The visual direction draws inspiration from classic packaging, combining oversized serif typography with a bold, minimal layout. A vibrant colour-coding system gives each product variety its own identity while maintaining consistency across the range. Expressive pet photography adds warmth and personality, creating an immediate emotional connection with consumers.
The result is a straightforward, confident design that feels both familiar and contemporary.
Made to stand out.
In a crowded retail environment, clarity is everything.
The packaging was designed with a strong visual hierarchy, prioritising brand recognition, product identification, and readability at a glance.
Distinctive colours, oversized typography, and consistent graphic elements make the range easy to navigate, helping consumers quickly identify their preferred variety on supermarket shelves.
Beyond the visual.
The project covered the complete label design process, from creative development to final artwork preparation for print.
Particular attention was given to layout precision, typography, colour consistency, and the technical requirements of packaging production.
The final deliverables were prepared for print, ensuring that the visual concept could be accurately translated into the finished physical product.
A packaging system where retro character meets modern clarity — designed to capture attention, simplify product choice, and give LORD Classic a strong, recognisable presence on the shelf.